![]() ![]() “I am amazed at how much he participates in all decisions.” “He is intimately involved in every transaction,” says one business partner. are common, say those who work with him, and the team plane often acts as a second office. Texts after games at midnight or before workouts at 5 a.m. His attention to detail borders on obsessive. It’s like, non-sexy is sexy for me.”Īfter replacing his linen suit coat with a black Air Jordan T-shirt, he retreats to a conference room carrying a thick stack of printed notes and begins to outline his business ambitions. “It’s not a sexy business by any means, but it’s a very lucrative business that grows exponentially,” he says. Next up, Westbrook is looking to buy an auto parts maker. It took 75 years for somebody to average a triple-double. He sold his stakes in the auto dealerships in late 2022 for at least $15 million and is now building up his three-year-old Russell Westbrook Enterprises (RWE), which includes a recently launched digital advertising business called RW Digital that specializes in helping brands reach diverse audiences. “Since I’ve been in the league, I’ve been trying to find my niche,” he says.īut Westbrook is done dabbling. And an early interest in cars led him to acquire minority ownership stakes in five Southern California dealerships. ![]() Like many sports stars, Westbrook has also been investing some of his earnings-he declines to say how much-into a variety of consumer industries, including food (Magic Spoon, Luvo, Pizzana), drinks (Flow, Poppi), muscle recovery (Hyperice) and social media (Triller).
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